Change has always been a natural part of fashion. Year after year we have embraced the arrival of new seasons and the collections that follow, and we have welcomed new trends with curiosity and excitement. In many ways, fashion is all about change.
But now it is time for fashion to change. We are more than ready.
Together, we will change our industry for the better and take responsibility for our impact on the planet, and for the people, animals and communities that are part of our supply chains. While we know change doesn’t happen overnight, we are committed to doing better every day and to keep seeking out new solutions and continuously influence our partners and customers to do the same.
We are creating a community where we encourage a closer connection to nature. Something that we believe can help change our behaviour and open our eyes to new adventures. Come join the club, and read more about our adventures below.